We're a research-led UX design studio that helps teams move from assumptions to understanding, and from understanding to work that performs.
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Synkora was founded in Ottawa on a single observation: most design work fails not because the designers aren't talented, but because the brief was wrong. The problem wasn't understood. The users weren't heard. The strategy wasn't grounded in anything real.
We built a studio that puts research at the centre of every engagement. Not as a phase you rush through to get to the real work. It is the foundation everything else is built on. Our clients get better outcomes because they understand what they're solving before they start designing it.
Projects delivered across 4 industries
Years of combined UX research experience
Of projects grounded in primary research
Senior people on every engagement
Four principles that shape every engagement.
Every recommendation we make traces to a real user insight or a real business constraint. We don't guess, and we don't let clients guess either. If we don't have the evidence, we go and find it.
Making something feel simple is the hardest design problem. We don't hide complexity behind polished interfaces — we eliminate it. If users are confused, the design has failed, regardless of how it looks.
We tell clients what they need to hear, not what they want to hear. This is occasionally uncomfortable and consistently why our engagements go well. A brief that's wrong at the start is expensive to fix at the end.
We design for how something will perform in six months, not how it will land in a client presentation. Short-term impressive and long-term effective are often different things. We choose the latter.
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